About Us - UBE Media

Serving with a Purple Heart

Our Philosophy

From our Chairman, Mr. Alberto D. Lina, a "Pusong UBE" or "Purple Heart" is a heart that serves with passion. Anything done with passion produces special results.

Our Vision

To be the most trusted and effective marketing communication and media production company that consistently excels in enabling businesses to achieve their goals.

Our Mission

Providing the highest quality of work.
Delivering effective messages.
Inspiring people.

Our Legacy of Impact

At UBE Media, we’ve always believed that great design is only half the battle. The real work lies in shaping legacies. Over the years, our leadership team has had the privilege of building, steering, and institutionalizing some of the most trusted brands and critical communication platforms in the Philippines. We don’t just deliver projects—we build things that last.

Defining a Household Name: The AIR21 Story
Two Decades of Stewardship: Our Chief Creative Officer wasn’t just a bystander; they were part of the foundational team that breathed life into the AIR21 brand right from its very inception, guiding its creative direction and brand management across 20 incredible years.
From Blueprint to Legacy: We had the honor of steering the end-to-end identity and long-term positioning that took a logistics startup and transformed it into a towering, trusted household name in Philippine express delivery.

Bridging Science and Safety: Panahon.TV & PAGASA
A Lifesaving Collaboration: Driven by a desire to make a real difference in disaster risk reduction, we conceptualized and launched Panahon.TV. Built hand-in-hand with PAGASA, it became a pioneering, multi-platform weather and safety broadcast system.
Standardizing the Nation’s Weather: Before this public-private partnership, weather reporting could feel distant and overly technical. Through Panahon.TV, we successfully standardized how weather communication is programmed and delivered, bridging the gap between complex meteorological science and everyday public safety.
Mentoring the Next Generation: Our proudest achievement here isn’t just the airtime—it’s the people. This program actively discovered, trained, and built the leading weather communicators who now dominate the national media landscape today.
A Daily National Utility: What started as a vision continues to serve the public every single day, seamlessly delivering vital weather intelligence across major print newspapers and digital platforms nationwide.

For inquiries on developing communication training and development, please contact, UBE Media.

Our Team

Donna May Lina

Donna May Lina is President and Chief Creative Officer of UBE MEDIA, INC, a strategic communications, content, and marketing company based in the Philippines.

Her vast range of interests and expertise in logistics, weather and climate change, sports, arts, and music brings a multi-discipline approach in creating communications solutions to UBE MEDIA, INC’s clients.

She’s an active member of business and socio-civic organizations such as the Management Organization of the Philippines, Women’s Business Council of the Philippines, Probe Media Foundation, and National
Communications Committee of the Girl Scouts of the Philippines.

In partnership with the Makiling Center for Mountain Ecosystems of the University of the Philippines, Los Baños, her company UBE MEDIA has been leading the indigenous boundary tree planting sustainability project in Mt. Makiling since 2013.

She has participated in international media forums such as the Asia Broadcasting Union Forum on DRR and Climate Change in Bangladesh and in Macau.

She is one of the recipients of the ASEAN Women’s Entrepreneurs Network Outstanding Entrepreneur Award awarded in Bangkok in 2019.

She completed her Masters in Business Administration- Top Executive Program from the Pamantasan ng Lungsod ng Maynila and Bachelor of Arts in Broadcast Communication (cum laude) from the University of the Philippines.

She dreams of seeing the Philippines be a first world country and the leader in sustainability.

Sunshine Joy Mendoza
Operations Manager & Special Projects Head
Sunshine is a dynamic, solution-oriented leader specializing in project management, strategic problem-solving, and leading diverse teams through critical, high-stakes environments. Her diverse expertise spans corporate brand campaigns, agricultural logistics, and elite international sports management—notably serving as Venue Manager for the 2019 Southeast Asian Games and Technical Director /Lead Organizer for Le Tour de Filipinas.
Her role in cycling expands as an active member of the Board of the National Sports Association (PhilCycling), a UCI Elite National Commissaire for Road, UCI-certified Safety Manager, and a national Commissaire for Track and BMX.
Driven by a relentless pursuit of excellence, Sunshine pairs her extensive on-ground operational experience with a powerhouse academic background: holding a B.S. in Computer Education, a Merit-award diploma in Professional Events Management from De La Salle-CSB, executive MBA units, and is currently advancing her expertise as a Juris Doctor (Law) student.

Ma. Veronikka Bacalso
Creative and Marketing Manager
Nikka Bacalso is a dedicated professional in the dynamic fields of marketing, events, and e-commerce.
Her tenure at UBE MEDIA, INC. reflects career progression from a fresh graduate Management Trainee to now a visionary leader of the group as a Creative Marketing Manager. Proficient in creative and digital marketing, she leads the team handling creatives and digital media projects for their clients.

She took the lead in driving marketing and activation initiatives across diverse industries, including logistics, transportation, and environmental sectors. Additionally, she assumed the role of Project Manager for Le Tour de Filipinas, the Philippines’ longest UCI-sanctioned race. Her adept events management skills played a pivotal role in the team’s success in organizing both corporate and social events.

Nikka also has experience as a freelance E-commerce Virtual Assistant for retail and beauty brands. She’s skilled in optimizing product listings, analyzing sales reports, managing influencer collaborations, and running paid media campaigns.

Her “problem-solver” personality makes her more committed to excellence in the ever-evolving industry of marketing and e-commerce.

She graduated Magna Cum Laude at the University of the East – Manila Campus with a degree in AB Broadcasting. Nikka finished her Master of Business Administration at the Philippine School of Business Administration Cum Laude.

Andrea Ann Nazareno
Marketing and Administrative Officer
Andrea, is a simple but charming person. She holds a Degree of Business Management at the Cavite State University.

Her expertise includes client and vendor coordination, project assistance, and paper-work related tasks. Her calm and positive attitude towards partners and colleagues make working always an enjoyable experience.

One of the notable projects she assisted is ‘Ageless Passion’, a musical play about the Life of Retired Chief Justice Artemio Panganiban.

Though being introvert herself, she still finds motivation working in a team that shares same energy, beliefs, and goals.

On her free time, Andrea enjoys listening to K-Pop songs of BTS, a Korean boyband.

Her dream is to experience working in Dubai and give her parents a better life.

Jearom Andre Martinez
Multimedia Designer
Jearom, a motorcycle enthusiast, works as a Graphic Artist at UBE MEDIA, INC. He studied Information Technology at the Interface Computer College but his passion lead him to the creative industry.

He started as a TV graphic artist for the multi-platform weather, climate change, and disaster risk reduction communication program, PANAHONTV, now he is doing more corporate work for the company.

Jearom is also a proud artist of the Department of Foreign Affairs-Overseas Voting Secretariat (DFA-OVS) campaigns, bringing life to his digital artworks and helping spread information to Filipinos around the world.

Lara Jhane Arellano
Maketing and Creative Communications Apprentice
Lara is currently a BS Forestry student at the University of the Philippines Los Baños (UPLB) and serves as an Intern at UBE Media. She helps create marketing materials, manage digital content, and support creative campaigns that align with the company’s brand and goals.

Outside of academics, Lara has been actively involved in student leadership and publication work, where she developed her interest in marketing, branding and content creation. She enjoys transforming ideas into engaging content and believes that creativity and audience understanding are key to effective communication.

Through her internship, Lara hopes to continue learning, develop her creative skills, and contribute meaningful work that helps brands connect with people.

Follow us on our socials!

Facebook-f Linkedin

Copyright © 2026 UBE Media - All Rights Reserved.

PRIVACY POLICY

TERMS OF USE