Serving with a Purple Heart.

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Donna May Lina is President  and Chief Creative Officer  of UBE MEDIA, INC, a strategic communications, content, and marketing company based in the Philippines. 

Her vast range of interests and expertise in logistics, weather and climate change, sports, arts, and music brings a multi-discipline approach in creating communications solutions to UBE MEDIA, INC’s clients.

She’s an active member of business and socio-civic organizations such as the Management Organization of the Philippines, Women’s Business Council of the Philippines, Probe Media Foundation, and National

Communications Committee of the Girl Scouts of the Philippines. 

In partnership with the Makiling Center for Mountain Ecosystems of the University of the Philippines, Los Baños, her company UBE MEDIA  has been leading the indigenous boundary tree planting  sustainability project in Mt. Makiling since 2013.

She  has participated in international media forums such as the Asia Broadcasting Union Forum on DRR and Climate Change in Bangladesh  and in Macau.

She is one of the recipients of the ASEAN Women’s Entrepreneurs Network Outstanding Entrepreneur Award  awarded in Bangkok in 2019. 

She completed her Masters in Business Administration- Top Executive Program from the Pamantasan ng Lungsod ng Maynila and Bachelor of Arts in Broadcast Communication (cum laude) from the University of the Philippines.  

She dreams of seeing the Philippines be a first world country and the leader in sustainability.

Operations Manager & Special Projects Head

Sunshine has combined a diverse and extensive background in marketing, business development, events, and production management through her years of dedicated work. She has successfully executed a wide range of corporate projects including product development, promotional brand campaigns, corporate events to news program production. Her excellent people skills and coordination skills are her tools in managing a diverse team to accomplish missions in critical environments which includes live event management, cycling races, and agricultural deliveries.

Sunshine expanded her skills set into agricultural logistics, devising business plans aimed at enhancing food sustainability and security through on ground immersion to understand more in-depth challenges. Her proficiency at breaking down complex issues and developing solutions serves as a cornerstone of her competency as a project management officer. Her strategic approach to problem-solving has proven innovation and efficiency within the organization.

Naming some of her achievements, Sunshine was the Venue Manager for Cycling sport and the Technical Director for Road events held in Tagaytay at the 2019 Southeast Asian Games. She is also the Technical and Organization Director of Le Tour de Filipinas, the longest UCI-sanctioned race in the Philippines. She is passionate about the sport and continuously seeks to improve her skills through various training both local and abroad. She was one of the successful trainees to pass the Elite National Commissaire Course, an exclusive program for Road cycling officials for Asian countries conducted in Thailand.  Sunshine’s commitment to excellence is evident in her relentless pursuit of knowledge and skill enhancement, aiming to make a meaningful impact in her chosen fields.

Sunshine finished Bachelor of Science in Industrial Education, Major in Computer Education from the Technological University of the Philippines. She earned a diploma in Professional Events Management at the De La Salle-College of Saint Benilde (Merit Award recipient). She also earned units in Master in Business Administration- Top Executive Program from the Pamantasan ng Lungsod ng Maynila. Currently, she is a Second Year Juris Doctor student at Saint Mary's University, College of Law.

Creative and Marketing Manager

Nikka Bacalso is a dedicated professional in the dynamic fields of marketing, events, and e-commerce.

Her tenure at UBE MEDIA, INC. reflects career progression from a fresh graduate Management Trainee to now a visionary leader of the group as a Creative Marketing Manager. Proficient in creative and digital marketing, she leads the team handling creatives and digital media projects for their clients.

She took the lead in driving marketing and activation initiatives across diverse industries, including logistics, transportation, and environmental sectors. Additionally, she assumed the role of Project Manager for Le Tour de Filipinas, the Philippines' longest UCI-sanctioned race. Her adept events management skills played a pivotal role in the team's success in organizing both corporate and social events.

Nikka also has experience as a freelance E-commerce Virtual Assistant for retail and beauty brands. She's skilled in optimizing product listings, analyzing sales reports, managing influencer collaborations, and running paid media campaigns.

Her "problem-solver" personality makes her more committed to excellence in the ever-evolving industry of marketing and e-commerce.

She graduated Magna Cum Laude  at the University of the East - Manila Campus with a degree in AB Broadcasting. Currently, Nikka is pursuing a Master of Business Administration at the Philippine School of Business Administration.